{"id":4718,"date":"2026-10-27T14:52:21","date_gmt":"2026-10-27T13:52:21","guid":{"rendered":"https:\/\/taxense.hu\/?p=4718"},"modified":"2026-10-27T14:52:22","modified_gmt":"2026-10-27T13:52:22","slug":"reklamado-es-kiskereskedelmi-ado-2026-kulonadok-ujra-fokuszban","status":"publish","type":"post","link":"https:\/\/taxense.hu\/en\/ado-adovaltozas-adomegtakaritas-adooptimalizalas\/reklamado-es-kiskereskedelmi-ado-2026-kulonadok-ujra-fokuszban\/","title":{"rendered":"Rekl\u00e1mad\u00f3 \u00e9s kiskereskedelmi ad\u00f3 2026 \u2013 K\u00fcl\u00f6nad\u00f3k \u00fajra f\u00f3kuszban"},"content":{"rendered":"<p>2026-ban k\u00e9t olyan ad\u00f3nem ker\u00fcl ism\u00e9t f\u00f3kuszba, amely az elm\u00falt \u00e9vekben vagy felf\u00fcggesztve volt, vagy m\u00f3dos\u00edtott form\u00e1ban m\u0171k\u00f6d\u00f6tt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>a rekl\u00e1mad\u00f3<\/strong>,<\/li>\n\n\n\n<li>valamint a <strong>kiskereskedelmi ad\u00f3<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>B\u00e1r els\u0151re ezek speci\u00e1lis szektori\u00e1lis ad\u00f3knak t\u0171nhetnek, t\u00f6bb v\u00e1llalkoz\u00e1st \u00e9rinthetnek, mint gondoln\u00e1nk \u2013 k\u00fcl\u00f6n\u00f6sen a m\u00e9dia-, online- \u00e9s kereskedelmi szerepl\u0151ket.<\/p>\n\n\n\n<p>Az al\u00e1bbiakban \u00f6sszefoglaltuk a legfontosabb tudnival\u00f3kat.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Rekl\u00e1mad\u00f3 \u2013 2026. j\u00falius 1-t\u0151l \u00fajra fizetend\u0151<\/span><\/strong><\/p>\n\n\n\n<p><strong>Mi t\u00f6rt\u00e9nik?<\/strong><\/p>\n\n\n\n<p>A rekl\u00e1mad\u00f3 2019 \u00f3ta 0%-os kulccsal gyakorlatilag felf\u00fcggesztett \u00e1llapotban volt.<br>Ez a mentess\u00e9g <strong>2026. j\u00fanius 30-ig tart<\/strong>, \u00edgy:<\/p>\n\n\n\n<p>\ud83d\udccc <strong>2026. j\u00falius 1-t\u0151l ism\u00e9t fizetend\u0151 a rekl\u00e1mad\u00f3.<\/strong><\/p>\n\n\n\n<p><strong>F\u0151 szab\u00e1lyok 2026 m\u00e1sodik f\u00e9l\u00e9v\u00e9t\u0151l<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Az \u00e9ves nett\u00f3 rekl\u00e1mbev\u00e9tel ut\u00e1n <strong>7,5% ad\u00f3<\/strong> fizetend\u0151.<\/li>\n\n\n\n<li>Az els\u0151 <strong>100 milli\u00f3 Ft rekl\u00e1mbev\u00e9tel ad\u00f3mentes<\/strong>.<\/li>\n\n\n\n<li>A rekl\u00e1m megrendel\u0151je is ad\u00f3alanny\u00e1 v\u00e1lhat, ha nem rendelkezik a k\u00f6zz\u00e9tev\u0151 nyilatkozat\u00e1val.<\/li>\n\n\n\n<li>Ebben az esetben 5% ad\u00f3 terhelheti a havi 2,5 milli\u00f3 Ft feletti rekl\u00e1mellen\u00e9rt\u00e9ket.<\/li>\n<\/ul>\n\n\n\n<p><strong>Kire vonatkozik?<\/strong><\/p>\n\n\n\n<p>Minden olyan v\u00e1llalkoz\u00e1sra, amely ellen\u00e9rt\u00e9k fej\u00e9ben rekl\u00e1mot tesz k\u00f6zz\u00e9, p\u00e9ld\u00e1ul:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>telev\u00edzi\u00f3k, r\u00e1di\u00f3k<\/li>\n\n\n\n<li>nyomtatott sajt\u00f3<\/li>\n\n\n\n<li>online port\u00e1lok<\/li>\n\n\n\n<li>k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1s fel\u00fcletek (magyar ad\u00f3alany eset\u00e9n)<\/li>\n\n\n\n<li>outdoor fel\u00fcletek<\/li>\n\n\n\n<li>h\u00edrlev\u00e9l-k\u00fcld\u0151 rendszerek, ha rekl\u00e1m\u00e9rt p\u00e9nzt k\u00e9rnek<\/li>\n<\/ul>\n\n\n\n<p><strong>El\u0151legfizet\u00e9s<\/strong><\/p>\n\n\n\n<p>A c\u00e9gek a 2025-\u00f6s rekl\u00e1mszolg\u00e1ltat\u00e1si nett\u00f3 \u00e1rbev\u00e9tel\u00fck alapj\u00e1n fizetnek el\u0151leget:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v\u00e1laszt\u00e1s szerint <strong>j\u00falius 20-ig vagy okt\u00f3ber 20-ig<\/strong><\/li>\n\n\n\n<li>az \u00e9ves el\u0151leg 50%-\u00e1t kell teljes\u00edteni<\/li>\n<\/ul>\n\n\n\n<p>Ez cash-flow tervez\u00e9si k\u00e9rd\u00e9s is.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Kiskereskedelmi ad\u00f3 \u2013 \u00faj s\u00e1vhat\u00e1rok, stabil rendszer<\/span><\/strong><\/p>\n\n\n\n<p>A kiskereskedelmi ad\u00f3 tov\u00e1bbra is fennmarad 2026-ban, a 2025-ben m\u00f3dos\u00edtott s\u00e1vhat\u00e1rokkal.<\/p>\n\n\n\n<p><strong>Ad\u00f3kulcsok 2025\/2026<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>\u00c1rbev\u00e9teli s\u00e1v<\/strong><\/td><td><strong>Ad\u00f3kulcs<\/strong><\/td><\/tr><\/thead><tbody><tr><td>0 \u2013 1 milli\u00e1rd Ft<\/td><td>0%<\/td><\/tr><tr><td>1 \u2013 50 milli\u00e1rd Ft<\/td><td>0,15%<\/td><\/tr><tr><td>50 \u2013 150 milli\u00e1rd Ft<\/td><td>1%<\/td><\/tr><tr><td>150 milli\u00e1rd Ft felett<\/td><td>4,5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>A kor\u00e1bbi s\u00e1vhat\u00e1rok jelent\u0151sen emelkedtek, ami kedvez\u0151bb helyzetet teremt a kisebb \u00e9s k\u00f6zepes szerepl\u0151k sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<p><strong>Speci\u00e1lis szab\u00e1ly \u2013 \u00fczemanyag-kiskereskedelem<\/strong><\/p>\n\n\n\n<p>TE\u00c1OR 47.3 eset\u00e9n: a mez\u0151gazdas\u00e1gi \u00fczemanyag-kiskereskedelemn\u00e9l speci\u00e1lis 3%-os szab\u00e1ly alkalmazand\u00f3 az 500 milli\u00f3 Ft feletti r\u00e9szre.<\/p>\n\n\n\n<p><strong>Online platformok<\/strong><\/p>\n\n\n\n<p>A kiskereskedelmi ad\u00f3 kiterjed az online platform-\u00fczemeltet\u0151kre is.<br>Itt els\u0151sorban a platform saj\u00e1t bev\u00e9tele ad\u00f3zik, de az elad\u00f3k adatk\u00f6zl\u00e9si k\u00f6telezetts\u00e9ge fenn\u00e1ll.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Bevall\u00e1s \u00e9s hat\u00e1rid\u0151k 2026-ban<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2026. j\u00fanius 1. \u2013 bevall\u00e1s beny\u00fajt\u00e1sa<\/li>\n\n\n\n<li>2026. j\u00falius 20. \u00e9s okt\u00f3ber 20. \u2013 ad\u00f3el\u0151leg fizet\u00e9si hat\u00e1rid\u0151k<\/li>\n<\/ul>\n\n\n\n<p>Bevall\u00e1s: 25KISKER nyomtatv\u00e1nyon.<\/p>\n\n\n\n<p><strong>T\u00falfizet\u00e9s eset\u00e9n<\/strong><\/p>\n\n\n\n<p>Ha a 2025-ben fizetett el\u0151leg magasabb volt a m\u00f3dos\u00edtott s\u00e1vhat\u00e1rok miatt sz\u00fcks\u00e9gesn\u00e9l:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>visszaig\u00e9nyl\u00e9s lehets\u00e9ges<\/li>\n\n\n\n<li>2025. december 31-ig soron k\u00edv\u00fcl k\u00e9rhet\u0151<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Mit jelent ez 2026-ban?<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A rekl\u00e1mad\u00f3 t\u00e9nylegesen visszat\u00e9r a rendszerbe.<\/li>\n\n\n\n<li>A kiskereskedelmi ad\u00f3 nem ideiglenes int\u00e9zked\u00e9s.<\/li>\n\n\n\n<li>A k\u00fcl\u00f6nad\u00f3k rendszere stabiliz\u00e1l\u00f3dni l\u00e1tszik.<\/li>\n\n\n\n<li>A cash-flow \u00e9s ad\u00f3tervez\u00e9s szerepe er\u0151s\u00f6dik.<\/li>\n<\/ul>\n\n\n\n<p>Nem minden v\u00e1llalkoz\u00e1st \u00e9rint azonnal, de amelyiket igen, ann\u00e1l jelent\u0151s hat\u00e1sa lehet az eredm\u00e9nyre.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>2026-ban k\u00e9t olyan ad\u00f3nem ker\u00fcl ism\u00e9t f\u00f3kuszba, amely az elm\u00falt \u00e9vekben vagy felf\u00fcggesztve volt, vagy m\u00f3dos\u00edtott form\u00e1ban m\u0171k\u00f6d\u00f6tt: B\u00e1r els\u0151re ezek speci\u00e1lis szektori\u00e1lis ad\u00f3knak t\u0171nhetnek, t\u00f6bb v\u00e1llalkoz\u00e1st \u00e9rinthetnek, mint gondoln\u00e1nk \u2013 k\u00fcl\u00f6n\u00f6sen a m\u00e9dia-, online- \u00e9s kereskedelmi szerepl\u0151ket. Az al\u00e1bbiakban \u00f6sszefoglaltuk a legfontosabb tudnival\u00f3kat. Rekl\u00e1mad\u00f3 \u2013 2026. j\u00falius 1-t\u0151l \u00fajra fizetend\u0151 Mi t\u00f6rt\u00e9nik? A rekl\u00e1mad\u00f3 [&hellip;]<\/p>","protected":false},"author":3,"featured_media":4719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[43],"tags":[47,48,174,175,173],"class_list":["post-4718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ado-adovaltozas-adomegtakaritas-adooptimalizalas","tag-ado","tag-adovaltozas","tag-kiskereskedelmi-ado","tag-kulonadok","tag-reklamado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rekl\u00e1mad\u00f3 \u00e9s kiskereskedelmi ad\u00f3 2026 \u2013 K\u00fcl\u00f6nad\u00f3k \u00fajra f\u00f3kuszban - TAXENSE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taxense.hu\/en\/ado-adovaltozas-adomegtakaritas-adooptimalizalas\/reklamado-es-kiskereskedelmi-ado-2026-kulonadok-ujra-fokuszban\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekl\u00e1mad\u00f3 \u00e9s kiskereskedelmi ad\u00f3 2026 \u2013 K\u00fcl\u00f6nad\u00f3k \u00fajra f\u00f3kuszban - TAXENSE\" \/>\n<meta property=\"og:description\" content=\"2026-ban k\u00e9t olyan ad\u00f3nem ker\u00fcl ism\u00e9t f\u00f3kuszba, amely az elm\u00falt \u00e9vekben vagy felf\u00fcggesztve volt, vagy m\u00f3dos\u00edtott form\u00e1ban m\u0171k\u00f6d\u00f6tt: B\u00e1r els\u0151re ezek speci\u00e1lis szektori\u00e1lis ad\u00f3knak t\u0171nhetnek, t\u00f6bb v\u00e1llalkoz\u00e1st \u00e9rinthetnek, mint gondoln\u00e1nk \u2013 k\u00fcl\u00f6n\u00f6sen a m\u00e9dia-, online- \u00e9s kereskedelmi szerepl\u0151ket. 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